strategy | human centered design | innovation
ANALYSIS & STORYTELLING
USING R TO UNDERSTAND HVAC SERVICE VALUE DRIVERS
Helping an HVAC service provider prioritize marketing channels and the moments that matter in an HVAC service repair call
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Deliverables: design research insights, customer journey map, survey, R-based quantitative analysis of marketing channels and repair service value drivers
MARKET SEGMENTING...WITH A FISHY TWIST!
Advising a B2B SaaS startup's strategic growth plan by analyzing financial data, market drivers, and product-market-fit, then communicating the optimal customer segment and go-to-market plan to diverse stakeholders using an easily understood fishing theme
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Deliverables: market analysis, competitive analysis, customer journey map, go-to-market plan
"BEAMING DOWN" ON PAIN POINTS WITH DATA
Leveraging "Trekkie" company culture to present an easily digestible and actionable Star-Trek themed strategy plan to all levels of an organization
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Deliverables: industry overview, qualitative and quantitative customer data, keys to success
GOING PLACES: WIREFRAMING MOBILITY AS A SERVICE
Using wireframing software to quickly prototype a mobility as a service (MaaS) mobile product
Deliverables: JTBD (functional and emotional), persona development, final wireframe
using qualitative and quantitative analysis to gain insights and tell a compelling story
USER EMPATHY: WALKING A MILE IN A PT PATIENT'S SHOES
Synthesizing insights from 8 end-user interviews that were used to create a customer journey map uncovering context-specific behavioral modes, emotions, and key decision factors throughout users' healthcare journey
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Deliverables: customer research insights, strategic frameworks, customer journey map
