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strategy | human centered design | innovation
PROJECTS
Designing an end-to-end digital journey moving people from range anxiety to range confidence in EVs.
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Final designs contributed to 126% increase in EV sales.
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#productdesign #designstrategy #prototyping #research
"Big innovation most often happens when an outsider who may be far away from the surface of the problem re-frames the problem in a way that unlocks the solution."
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-Karim Lakhani, Range
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