top of page
strategy | human centered design | innovation
MARKET SEGMENTING..WITH A FISHY TWIST!
Analyzing optimal customer segments based on financial data and product compatibility, then presenting the data to diverse audiences using a fishing theme

outlining the financial factors to assess which market segments to target, or ways to choose which fish to try to catch

comparing the market segments, or "types of fish," to be caught: elderly care

assessing the outpatient care market segment

comparing the rehabilitative care market segment to the other 3 segments, or fish to catch
bottom of page