STRATEGY

As a Product Strategist, I used market research, competitive analysis, and customer interviews to identify the most valuable growth opportunity areas in a new market and develop a robust go-to-market (GTM) strategy.

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These recommendations helped ReviewTrackers, a SaaS tech startup break into the massive, $613B healthcare market. 

As a Design Strategist, I developed a framework for prioritizing the most important moments in an electric vehicle (EV) owner's end-to-end digital journey and the most impactful concepts to resolve pain points. 

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The final digital design concepts were launched; contributing to 126% electric vehicle sales increase at the project's conclusion. 

As a Business Designer, my team re-imagined a better lease product & experience that resulted in a new product category and capitalized on a market gap. 

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The financial model I developed identified variable parameters for a viable business line; some concept elements were incorporated in future business initiatives. 

In a Product Management project with Cameo -- a tech startup unicorn, -- my team ideated, assessed, and prioritized various product feature options to achieve 5% growth.

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The final recommendation was implemented following the project's conclusion -- 1:1 Video Calls.

As part of a Design Thinking consulting project for Honda's 99P Innovation Lab my team developed viable business opportunities along several new verticals. 

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The solution incorporated research from US commuters, technical feasibility constraints, and financial opportunity analysis. 

My consulting team helped a HVAC service provider prioritize the moments that matter most in customer HVAC service requests. 

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Quantitative analysis using R (Radiant) revealed value drivers and optimal marketing channels across customer segments, improving sales in a relatively undifferentiated market.