strategy | human centered design | innovation
LANGUAGE LEARNING SAAS
PRODUCT ANALYSIS & ROADMAP RECOMMENDATIONS
PRIMARY RESEARCH
our team interviewed app users and synthesized the data into delights, pain, points, and insights that were used to develop functional, emotional, and ancillary jobs to be done
CORE JTBDS
though there were lots of jobs to be done, our team settled on 3 core needs to benchmark the product experience
PRODUCT TEARDOWN
to gain even better understanding and empathy of users, we analyzed their actions, thoughts, and emotions as they navigated the app, noting gaps and opportunities for improvement along the way
COMPETITIVE ANALYSIS
to round out our understanding of the product's value and positioning, we compared the user benefits provided by the app to other services that could serve the same needs, whether directly or indirectly, and compared their relative financial performances
VALUE PROP
based on our analysis of the users, the product, and the competition, our team outlined the advantages and points of differentiation the application should leverage
PRODUCT ROADMAP AND KPIS
based on the key points of differentiation as well as gaps in the user experience, our team prioritized the release of features and outlined them on a product roadmap
we also calculated anticipated performance metrics and KPIs based on current and projected outcomes
THANKS TO THE TEAM!
though operating exclusively remote due to the COVID-19 pandemic, our team had fantastic collaboration and our diverse backgrounds and perspectives were a huge asset to the project
it was a pleasure working with you, Tom, Chinmaya, Didu, and Sarah!