strategy | human centered design | innovation
RE-IMAGINING LEGACY SPACES
exploring how student facilities might be better designed for improved student experiences
Red Team: Ideate|Iterate|Dominate

"A problem well stated is a problem half solved"
-John Dewey

GOAL
university administration sought to upgrade certain student facilities. Our team was tasked to focus on the legacy student center
How Might We: improve the student experience at the legacy student center?

GOAL
university administration sought to upgrade certain student facilities. Our team was tasked to focus on the legacy student center
How Might We: improve the student experience at the legacy student center?

GOAL
University administration sought to upgrade certain student facilities. Our team was tasked to focus on the legacy student center
How Might We: improve the student experience at the legacy student center?

PROCESS: OBSERVATIONS
Through detailed observation of the space, our team noticed students seemed to gravitate to certain areas more than others, perhaps for specific social needs

PROCESS: USER INTERVIEWS
From our observations, we decided to focus on understanding how the environment and services contribute to the student social experience at the legacy student center
Our team then conducted 15+ qualitative interviews and I developed an interactive game to understand users expectations, delights, and needs from the space

SYNTHESIS
Our team combined our qualitative data to develop user behavioral modes
We identified needs, values and pain points for each mode, and I sketched the user journeys based on their key behaviors in the space

RESULTS
From our research and data synthesis, our team recommended tailoring the design of the legacy student center (or future facilities) to the specific needs of each behavioral mode
Discussions for upgrades and renovations were still ongoing at the time of this post

LESSONS LEARNED
Some of the key takeaways from this project were the power of observations and user interviews to truly understand the context and situation.
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Asking open-ended questions and using interactive games helped us get to the "heart" of the issue by identifying joys, pain points, and expectations.
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These results were often not what we expected, highlighting how important these activities were to properly framing the problem
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Red Team: Me, Brian Vogt, Kinsey Hart, Raphael Rangel, Alex Zimmerman