strategy | human centered design | innovation
"As ambiguity and uncertainty increases, which is the norm with systems problems, breadth becomes increasingly important."
-Andy Ouderkirk, Range
RESUME
Professional Experience
I love finding new ways to solve complex problems, and am able to conceptualize challenges from a fresh perspective cultivated from my wide range of industry experience in: mobility, energy, healthcare, military, government, construction, urban planning, education, retail, food & beverage, and fitness.
PRODUCT STRATEGY MANAGER,
DESIGN STRATEGIST
August 2021 - June 2023
Improved the electric vehicle digital experience for 55K+ customers. Led kickoff to articulate project framing, plan, and scope of work. Led strategic research and synthesis activities to uncover customer needs, insights, Jobs To Be Done (JTBD), and opportunity areas
Facilitated cross functional prioritization workshop, collaboratively ranking 20+ digital designs by business impact, enabling the team to focus on delivering a high-quality final conceptual experience
Re-imagined the leasing experience to increase loyalty and renewal rates in $130B market
Collaborated across departments to create customer journey maps, frame moments that matter, and create prototypes leading to positive customer outcomes. Influenced leadership’s decisions by articulating value of improved experience
Analyzed market trends, competitive landscape, and other indicators impacting strategic success
Managed relationship with external vendor that delivered 30+ digital design prototypes
Championed innovative practices across the broader organization to improve service delivery and integrate HCD capabilities across lines of business ranging from financial, digital, and electric vehicle
Contributed positively to organizational culture by sharing best in-class design practices & learnings
Mentored, coached, and provided performance feedback to 6 team members in various design roles
Awards: Ford Recognition individual award, "Having the Most Fun While You're at it" team award
INNOVATION STRATEGY CONSULTANT
Oct 2021 - Present
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Human Centered Design and Innovation Consultant on problem-solving engagements for strategically important Marine Corps challenges across the operating forces
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Co-designed and co-facilitated Agile + Human Centered Design workshops and training for 300+ Marine leaders.
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Awards: "Best and Brightest" - US Army Corps of Engineers (2023).
PRODUCT STRATEGY MANAGER INTERN
May 2020 - Aug 2020
Optimized SaaS product roadmap, marketing materials, and go-to-market for segment representing $613B annual revenue by influencing sales, marketing, product, and customer success leadership
Launched new product features to 100 customers with annual revenue streams between $15K-500K. Partnered with engineers and designers to frame problem, conduct research, design UI/UX, and prototype digital solution
Guided leadership’s acquisition and retention strategy in $3.6T healthcare industry. Led cross-organization feedback interviews and used qualitative and quantitative data to frame new opportunities via customer journey maps and market analysis framework
STRATEGY CONSULTANT
Jan 2017 - Jun 2019
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Championed use of Agile & Design Thinking methodologies to prevent over 50 hours of rework during product development for an organizational training product deployed across 32 departments
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Advised leadership's strategic decision making in $3T industry by providing thorough market analysis
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IOT, cybersecurity, & smart city market research and competitive analysis; product development, urban planning & project management
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Recommended for promotion and leadership development program
ENGINEER OFFICER
Oct 2012 - Dec 2016
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Supervised cross functional teams of 55 personnel; mentored and coached 8 direct reports, set performance goals, and conducted performance reviews
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Led strategic innovation project in support of Office of Naval Research; also responsible for successful mobility, humanitarian, infrastructure, and facilities project planning, management, and delivery in partnerships with US, Thai, Filipino, and Japanese civilians, officials, and military members
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Awards: Navy and Marine Corps Achievement Award
EXPERIENCE DESIGNER, PRODUCT ANALYST
Oct 2010 - Sep 2012
Improved customer checkout experience and retail sales by conducting design research, ideating, designing, and implementing digital display graphic
Led new product discovery efforts and made recommendations to senior leadership based on business viability and qualitative & quantitative consumer data
always happy to provide more information regarding my professional experience, I'm just a shout away
STRATEGY + DESIGN INNOVATION
MBA+MS Design Innovation from Northwestern University's Kellogg School of Management and Segal Institute of Design at McCormick School of Engineering (anticipated Jun 2021)
The MS in Design Innovation prepares students to innovate in a variety of spaces by using design-centric tools to find and frame problems, and to ideate and iterate solutions. This creative and customer-driven process is a strategic complement to the analytical approach traditionally taught in business management.
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The interdisciplinary nature of MMM uniquely positions its graduates for key roles across industries, where they can drive impact through innovation of services, products, and experiences.
